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values

Our values help shape a positive & supportive culture. PSIC Licensed Professional Trainers will embody these traits as leaders of the ski community.

fun

create a fun and safe environment

curiosity

seek to understand, grow competencies, enjoy the journey

kindness

Have a positive attitude, be inclusive, empower others

respect

for yourself, for others, for the industry, for the planet

achievement

work hard, strive for excellence, make a difference

purpose

Create lifelong passionate skiers through expert delivery of mountain experiences.

mission

To empower ski professionals with world-class education & training, fostering a culture of excellence, inclusivity, and continuous improvement. Together, we elevate the ski industry and the overall skiing experience.

vision

To be global leaders & contributors in the education, development and training of ski professionals.

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