leadership Team
At the heart of the leadership team is a genuine love of skiing, including all aspects of the sport – doing it, learning it, teaching it. But it's not just about passion. We're a curious and hard working bunch, with mountains of experience and extensive industry relationships. Our diverse collective experience – spanning decades in education development, teaching, scientific study, and executive resort leadership – positions us at the forefront of ski professional training and development. Each member brings their own story, expertise, and dedication to the sport.
About
Mark sedgwick
Mark is a proud product of the ski industry – skiing is his passion, and he is an obsessed student of the sport. His career spans over 35 years in the industry. He is currently President and co-founder of both the Professional Ski Instructors of Canada (PSIC) and 2XO Ski Consulting, offering his expertise as an industry advisor. He is a recognized and respected global thought leader and author in the ski space.
Mark spent 16 years as a senior executive with Whistler Blackcomb and played a strategic role in all aspects of the resort’s journey and growth as it became the most visited resort on the planet. During his tenure at Whistler Blackcomb, he was involved in the delivery of the 2010 Winter Olympic Games, a successful Initial Public Offering (IPO), leading to the establishment of Whistler Blackcomb as a publicly traded company. This series of achievements culminated in its significant acquisition by Vail Resorts.
Mark's ski education spans three pathways: Austrian, Australian, and Canadian. Mark participated at two Interski events, representing Australia in 1995 and Canada as Technical Lead and Coach in 2023.
About
jeff marks
Jeff has held various roles in the ski industry since beginning his ski teaching career as a teenager at Marmot Basin near Jasper, Alberta. Moving to Banff in 1997, Jeff spent 10 years with the Club Ski Program, the last few years of that tenure in the role of Snow School Director. In 2007, a unique opportunity to build a new snow school approach at Niseko Village in Japan took him there for the next four years. As a Director with the resort, Jeff’s oversight went beyond Snow School to include winter & summer in-resort activities.
Since returning to Canada in 2011, Jeff has been a staff member of the CSIA, including serving as National Program Director since 2019. Jeff has represented Canada as a member of the 2015 and 2019 Interski teams and most recently, Head Coach of the 2023 Interski Team.
About
perry schmunk
Perry served as the Managing Director of the CSIA and was head of the Canadian delegation at Interski 2023. During his time as Mayor of Tofino, British Columbia, Perry was honoured with the Queen’s Jubilee Medal for Community Service. Previous roles also include Snow School Director at Whistler Blackcomb and Business Development Director at Ski Banff Lake Louise Sunshine.
During his time with the CSIA, Perry was instrumental in leading the organization for the last 5 years, including improving industry relations, advancing inclusion and diversity, as well as overall program growth and the leadership of the organization through the Covid-19 pandemic. Of the many overall duties, Perry led the risk management and insurance strategies for the organization.
About
ed cambridge
BKIN (Hons), DC (Clinic Hons), PhD (Kinesiology)
Ed is an award winning researcher, international lecturer and teacher, and sought after clinical expert in spine and hip biomechanics. He completed his PhD studies working in the prestigious spine biomechanics laboratory at University of Waterloo after completing his clinical chiropractic training at CMCC and undergraduate training at Brock University. Ed received the Banting and Best graduate training research award (2011), CCA Young Investigator Award (2012), and the International Society of the Study of Lumbar Spine - top prize (2013). Ed is also a practising clinician, in private practice, seeing patients from across North America with complex spine disorders. He is a respected ski teacher and trainer in the Collingwood area, and is looking forward to contributing to the industry in a bigger way through his involvement in the PSIC.
About
jamie jack
Jamie has been heavily involved in the ski industry for over two decades and has worked as a Level 4 ski instructor & examiner, a race coach, a ski tester, and more since moving to Canada from Scotland. Jamie has worked from east to west in Canada spending 6 years at Mont Tremblant before moving west to Big White for 3 years, Sun Peaks for 6 years and Whistler Blackcomb for 3 years. Most recently, Jamie was the Ontario Education Program Coordinator (EPC) for the CSIA. He has significant global ski experience with IASI (Irish) Level 4 designation, PSIA (USA) Level 3 designation, and as an International Trainer for the Rookie Academy in New Zealand. Jamie was also a member of the 2023 Canadian Interski Team.
About
sebastien baribeau
Sebastien has 42 years of ski experience, 25 years of ski teaching experience, and 18 years of course conductor experience! He has worked at numerous ski schools across the country including Mount Orford, Lake Louise, and Le Massif. He was a Supervisor of Whistler Privates at Whistler Blackcomb and Head of Training at Whitewater. His international experience includes time spent at Courchevel in France and with the Rookie Academy in New Zealand. He is a CSIA Level 4 instructor and examiner, is ISIA stamp certified, Alpine Canada CSCF Coach Level 2 and Canadian Avalanche Association Level 1. Sebastien was also a member of the 2023 Canadian Interski Team.
